Apple's flashy new US$5,000 Mac Pro doesn't include the US$1,000 you'll have to fork out for the stand.

At its annual Worldwide Developer Conference, Apple received a rare and highly noticed groan from the audience when it revealed the stand for the new Mac Pro will cost an additional US$999 (A$1,430).

A number of people have pointed out on social media that if you’re prepared to fork out US$5,999 for the 2019 Mac Pro, which has a 28-core Intel Xeon processor and up to 1.5TB of 6-channel ECC system memory in its hardware, the stand should be free.

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But this is Apple. The Mac Pro stand actually costs more than an iPhone XR, which has a starting price in Australia of $1,229, and you have hundreds of dollars to spare if you buy an iPhone 8 or an iPhone 7 with a whopping 256GB. According to Engadget: “A $999 monitor stand is everything wrong with Apple today.”

But wait.

“The Pro Stand has an intricately engineered arm that perfectly counterbalances the display so it feels virtually weightless, allowing users to easily place it into position,” Apple writes on its website.

The stand is optional so Apple must think that you’ll be happy to lean the expensive monitor against the computer itself or just pile it up on books – which almost ruins the appeal – if you go without it.

“The pro stand costing more than most laptops and phones outside of Apple’s realm is the ultimate middle finger to any consumer that is seriously considering their machine. Every new device Apple has released in the last year is a cash grab in exchange for no new functionality,” wrote one social media user.

“The truth is a lot of people doing professional video editing and things like that are using these displays that are mounted in place, and they have stands already,” said popular tech vlogger Marques “MKBHD” Brownlee.

“When they upgrade displays, they take them out and put them in the same place, and they don’t need to buy new mounts and new stands for them,” he continues.

“You and me, and most people watching WWDC, and most normal people just think of a monitor and a stand together. So what [Apple] should have said was this is a US$6,000 monitor, but if you want to buy it without the stand it’s US$1,000 off – US$5,000.”