Apple's actions effectively raise the entry cost of buying a Mac by $100, part of a trend by the company to raise prices from the iPhone to the iPad.

By Ian Horswill


Posted on July 10, 2019

Apple has killed off the MacBook for a second time and axed its cheapest MacBook Air (US$999) as it unveiled an updated MacBook Air and a 13-inch MacBook Pro laptop computer.

The announcement also means the starting price to buy a Mac now is over US$1000.

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The company‘s actions effectively raise the entry cost of buying a Mac by $100. The move is part of a broader trend by the tech giants to increase prices throughout its product lines, from the iPad to the iPhone, CNet reported.

The axing of two laptops does streamline the Mac line-up, offering a simpler, albeit more expensive, choice for potential customers.

The updated 13-inch MacBook Air is now the entry level Apple computer, retailing at US$1,099.

The MacBook, one of Apple’s most famous products, was first launched as a 12-inch laptop computer in 2006, with the famous polycarbonate model. It was discontinued in 2012. Then a 12-inch MacBook was brought out in 2015, as Apple’s lightest and thinnest computer, and by far the most technologically advanced laptop the company had made. The 12-inch MacBook was smaller and less powerful than the MacBook Pro and more expensive than the MacBook Air line.

The 2012 MacBook went through a number of updates, but has not received any in the past two years, whereas the rest of Apple’s laptop line-up was refreshed.

The cheapest laptop is now the new MacBook Air which costs $1,099.

The updated MacBook Air unveiled by Apple adds True Tone to its Retina display for a more natural viewing experience.

The entry-level US$1,299 13-inch MacBook Pro has been updated with the latest 8th-generation quad-core processors, making it twice as powerful as before, Apple said in a statement. It also now features Touch Bar and Touch ID, a True Tone Retina display and the Apple T2 Security Chip.

MacBook Airs will be sold to college students by the US technology company for US$999. The entry-level MacBook Pro can be bought by a college student for US$1,199.

The 13-inch MacBook Air and 12-inch MacBook were first released in 2015. The 12-inch MacBook was smaller and less powerful than the MacBook Pro line but more expensive than the Air line.