Amazon put on a 1959 price day to honour The Marvelous Mrs. Maisel's 20 Emmy Awards nominations and it proved too much of a hit in the rush hour traffic as roads became jammed for the 30 cents a gallon gas at a Chevron station.

By Ian Horswill


Posted on August 16, 2019

Amazon’s awesome idea of recreating the prices for 1959 to match the setting of its acclaimed drama The Marvelous Mrs. Maisel backfired.

The Amazon promotion caused, surprise surprise, traffic chaos in California as drivers lining up to buy cheap gas lead to queues on busy road intersections.

Amazon teamed up with several businesses in the coastal city of Santa Monica for Maisel Day in honour of The Marvelous Mrs. Maisel receiving 20 Emmy nominations. The businesses involved offered 1959 prices and the promotion went berserk on social media with the hashtag #MaiselDay.

Rachel Brosnan stars in Amazon's hit drama <em>The Marvelous Mrs Maisel</em>.” class=”alignnone size-full wp-image-22056″ /></p>
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If I didn’t love this show already!! 💗 #MaiselDay pic.twitter.com/Y4sdxct29s

— Selene Alvarez (@sealvarez14) August 15, 2019

Some went for the 1959 prizes for sandwiches, milkshakes, coffees, haircuts, hotel rooms and movie tickets, but most wanted the big price – 30 cents per gallon gas at the Chevron station. The average price for a gallon of gas for the day was US$2.64.

The queues for the gas at the petrol station were so great that it forced Santa Monica Police to suspend the The Marvelous Mrs. Maisel promotion.

When the peak hour traffic ended, the Santa Monica Police allowed the Amazon promotion to go ahead after planning a more organised traffic flow into the gas station.

It’s not the first time Amazon has offered 1950s-era pricing to promote The Marvelous Mrs. Maisel. The company teamed up with the Carnegie Deli to offer discounted sandwiches in New York ahead of the season 2 premiere.

The 71st Primetime Creative Arts Emmy Awards will be on Sunday, September 15.