Restaurants across France look nothing like the traditional fast-food stores.
McDonald’s greasy menu has been given a chic upgrade following a slightly unexpected collaboration with Italian designer Paola Navone.
The fast-food chain usually synonymous with shades of bright yellow and red has been transformed into a sleeker, high-end restaurant with gentle hues of grey and blue – creating a new visual identity.
Navone infuses the traditional McDonald’s store with playful and energetic shapes with everything from exposed overhanging lightbulbs to mismatched chairs.
Digitally printed distressed floorboards, leather booths, grey-spotted ceiling and walls, hanging pendants and hand-painted tables have turned selected McDonald’s stores across France into artisanal masterpieces.
Navone explained it was a “wonderful surprise” to collaborate with the global franchise where she turned the takeaway store into a “house-like” boutique.
Paola Navone has refurbished one of the oldest Mcdonald’s restaurants in Paris, inaugurated in 1989 in Austerlitz district, transforming its interior into a feel-good, contemporary environment. https://t.co/FOGKec4Xde pic.twitter.com/rlHM3PJq78
— Clerkenwell Design Week (@CDWfestival) March 18, 2019
“I always enjoy creating relaxing, delicate and never aggressive atmospheres that make everyone feel at ease,” the designer told Dezeen . “The space is defined by shades ranging from white to grey, aquatic hues and different textures applied in a non-repetitive way, successfully translating my desire to reproduce the atmosphere of a house where all the rooms are unique.”
One of the fried-food outlets that underwent a stylish renovation, which was completed earlier this year, is the space at Paris’ 5th arrondissement – home to the old-world charm of the city of love.
— McDonald's France Newsroom (@McDoFr_Newsroom) January 21, 2019
While the stores (Châtellerault, Avignon la Cristole, Farebersvillers, Gaillard, Bordeaux, Sainte-Eulalie and Rennes Pacé) have been unveiled, the collaboration took three years.
And it’s not the first time the fast-food outlet has gone designer.
Vetements hosted its Spring Summer 2020 show during Paris Fashion Week Men’s at a McDonald’s store in Paris. The label showcased outfits inspired by the US company’s manager uniforms complete with a yellow pedicure.