The global retail giant is following in the carbon-conscious footsteps of Microsoft, McDonald’s and Coca-Cola to minimise greenhouse gas emissions.

By The CEO Magazine

Posted on February 19, 2019

In an effort to minimise its environmental footprint, online retail giant Amazon has announced a Shipment Zero initiative to achieve carbon-neutral shipping.

The company has revealed that it aims to make half of all its shipments carbon neutral by 2030.

The statement comes just days after Amazon’s Virginia data centres were labelled a “dirty cloud” in a new Greenpeace report.

Seattle-based Amazon hopes to reach carbon-neutral status through greater reliance on renewable energy sources like solar power and electric delivery vans, and by pushing its suppliers to make their packaging more sustainable.

“It won’t be easy to achieve this goal, but it’s worth being focused and stubborn on this vision and we’re committed to seeing it through,” said Dave Clark, Amazon’s Senior Vice-President of Worldwide Operations.

The Shipment Zero initiative is a result of Amazon’s efforts over the past two years to map its global carbon footprint and determine how to slash emissions across the board.

In the spirit of greater transparency, Amazon will publicly share the details of its overall carbon footprint later this year.

Microsoft, the company’s greatest rival, has already implemented an internal carbon tax and pledged US$50 million in 2017 to fund an initiative to use artificial intelligence to tackle the world’s environmental issues.

Similar initiatives have been announced by global corporations including McDonald’s and Coca-Cola in an aim to minimise waste and appeal to the growing body of eco-conscious consumers.

The cooperation of these global companies is vital if global carbon reduction targets are to be met.