In the Instagram video, a group of women of all sizes wearing the red dress discuss the importance of recognising bodies in all their natural glory.

By Ian Horswill


Posted on July 31, 2019

Three days ago, tennis inspiration Serena Williams, who has won 39 titles, released a body-hugging red dress.

Williams, Chief Sporting Officer of Aston Martin, is known for her extremely positive fashion wear.

She has her own clothing label Serena and released via herInstagram page a video showing off the Twist Front Dress in Red that hugs the body of its wearer, no matter their body shape.

In the video, a group of women in the red dress discuss the importance of recognising bodies in all their natural glory.

“No one in the world looks exactly the same,” Williams says. “We all are different people, we have different personalities, we have different traits.”

The dress has been such a hit that at the time of publication it has sold out. It is the only dress in the Serena collection that is sold out.

“Classy and classic, this twist front midi dress will bring you easily from weekday to weekend. Endlessly elegant, this piece will undoubtedly also be one of the most comfortable dresses in your collection,” Williams writes on her clothing website.

The wife of Reddit co-founder Alexis Ohanian and mother of Olivia, who will be turn two in September, priced the dress at US$120.

The flattering style features a V-neckline and long sleeves with a ruched detail across the stomach. As the sold-out sign illustrates, it is a winner.

Serena is a trailblazer for embracing women’s natural bodies, recently stunning on the front cover of Harper’s Bazaarcompletely “untouched”.

The 37-year-old became a viral social media darling with her cover photo. Her striking gold cape dress blew in the wind to reveal her bottom without any airbrushing.