Nike launches Move to Zero sustainable clothing line

Move to Zero

In a move towards sustainable manufacturing, Nike has revealed its first partly recycled clothing line called ‘Move to Zero’.

The world’s largest supplier of athletic footwear and apparel announced its ‘Move to Zero’ initiative which lays the framework for a journey towards zero carbon emissions and zero waste.

The ‘Move to Zero’ collection blends recycled polyester with sustainable cotton and uses an innovative dyeing technology. Nike states all products meet a 90% or better pattern efficiency.

A new, unlined Nike Sportswear Windrunner jacket features 100% recycled polyester plain weave fabrication. The drawcords and zippers made from Nike Grind — a palette of premium materials (rubber, foam, fiber, leather and textile blends) recovered in the footwear manufacturing and recycling process — accentuate the collection’s statement as a roadmap toward a zero carbon and zero waste future, Nike states on its website.

The Nike Sportswear full-zip hoodie, crew, T-shirt, joggers and shorts includes a mix of at least 60% organic and recycled fabrics using new manufacturing methods meant to reduce waste.

The women’s ‘Move to Zero’ dress, shorts and crew pieces also feature a mix of at least 60% organic and recycled fabrics.

The organic cotton in the Move to Zero collection uses less water and fewer chemicals, improves farming practices and provides quality that is the same or better compared to conventionally grown cotton, Nike claims.

No price has yet been announced for the collection, which will be available on its webstore in July.

The multinational markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, Nike CR7 and subsidiaries including Brand Jordan, Hurley International and Converse.

Nike, Move to Zero

Move to Zero Initiatives

  • Nike will power owned-and-operated facilities with 100% renewable energy by 2025.
  • Nike will reduce carbon emissions across its global supply chain by 30% by 2030, in line with the Paris Agreement of 2015.
  • Nike diverts 99% of all footwear manufacturing waste from landfills.
  • Additionally, Nike diverts more than 1 billion plastic bottles per year from landfills to create yarns for new jerseys and uppers for Flyknit shoes.
  • The Reuse-A-Shoe and Nike Grind programs convert waste into new products, playgrounds, running tracks and courts.

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