Sleep in rooms decorated wall-to-wall and floor-to-ceiling with Taco Bell artwork; wake up to a special Taco Bell breakfast delivered to your door, and float in the pool on a giant Taco Bell sauce packet that is your raft.

By Ian Horswill


Posted on June 21, 2019

Taco Bell, which serves more than 2 billion customers each year at 7,072 restaurants across the world, is opening an insane pop-up hotel in Palm Springs, California, for devotees of the brand that serves a variety of Mexican-inspired food.

It’s where “taco dreams really do come true,” Jennifer Arnoldt, Taco Bell’s senior director of retail engagement and experience, said.

The Bell will be situated in the existing V Palm Springs for this “historic event from August 8-12.”

The food chain promises you will go to sleep in rooms decorated wall-to-wall and floor-to-ceiling with Taco Bell artwork; where you will wake up to a special Taco Bell breakfast delivered to your door, and you can float in the pool on a giant Taco Bell sauce packet that is your raft.

There will be a gift shop selling company merchandise, company-inspired nail art, and a hair-styling salon (God forbid!).

“Any one of our fans lucky enough to get a reservation are going to have bragging rights for the rest of their life,” said Arnoldt, who has spearheaded the pop-up hotel. “This really is going to be spectacular.”

Taco Bell pop up hotel bed
A themed bed and wallpaper at Taco Bell’s first pop-up hotel. Photo: Supplied

Chief Brand Officer Marisa Thalberg said that the idea for a Taco Bell-themed hotel is meant to be playful and fun, but the brand sincerely intends for it to be an “unparalleled experience”, and opted to house the Bell in a fully operational hotel.

“I have often quipped that Taco Bell is the fast fashion of food. We have our everyday classics, but then we’re always introducing these cool limited-edition experiences to do something new and different,” Thalberg said.

You can book a stay for the first – and, so far, only – Taco Bell pop-up hotel starting at 10am Pacific time on Thursday, June 27 at www.tacobell.com/the-bell-hotel.

Four room types will be available: king bed with standard view; king with pool view; two queen beds with standard view; two queens with pool view.

This isn’t the first time Taco Bell has invited guests to spend the night. In 2016, it partnered with Airbnb to offer customers in Canada a similar experience.

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