The vegetable patty itself is made of potatoes, peas, corn, carrot and onion and whilst a McDonald’s McVeggie sounds great for vegetarians, it’s not what you may think.

By Ian Horswill


Posted on January 15, 2020

McDonald’s has launched its first veggie burger in Australia with the catchline “Now there truly is something for everyone at Macca’s”.

The McVeggie burger is made of a vegetable patty, cheese, lettuce, mayo and pickles in a sesame seed bun. There is also a McVeggie Deluxe.

The vegetable patty itself is made of potatoes, peas, corn, carrot and onion and whilst a McDonald’s McVeggie sounds great for vegetarians, it’s not what you may think.

McDonald’s Australia Chief Marketing Officer Jenni Dill told 7News: “Due to its cooking procedure, it’s not strictly vegetarian.”

McDonald’s admits the following on its McVeggie website:

“While the vegetable patty is vegetarian, it is fried using the same equipment as the tempura coated McChicken patty, so may not be suitable for all vegetarians.”

This also is true of McDonald’s Premium Salads. They are not certified vegetarian.

“We know there’s an appetite for alternatives to traditional meat proteins and Australians are looking for more plant-based options in their diet,” said Dill.

“As a business constantly focused on responding to what Australians want, we’re excited to now be serving up the McVeggie Burger to our customers across the country.”

The burger will be available across Australia and is a permanent addition to the menu.

In Australia, Hungry Jacks offers a Rebel Whopper with a vegetable patty instead of meat and a vegan cheeseburger. Oporto also has a vegan burger.

McDoanld’s Germany launched the Big Vegan TS featuring Nestlé’s plant-based Incredible Burger. Made from a blend of soy and wheat protein, the uncooked veggie burger looks like a traditional raw beef patty. When cooked, it’s said to have a juicy, meaty texture like the Beyond Burger or the Impossible Burger. McDonald’s Germany has a veggie burger made from quinoa.

McDonald’s in the US announced last September that it had partnered with Beyond Meat to serve a plant-based burger at 28 locations in Ontario, Canada. The burger, called the P.L.T. or “Plant. Lettuce. Tomato,” appeared on menus for 12 weeks, starting on 30 September.