Apple App Store customers spent a record US$1.42 billion between Christmas Eve and New Year’s Eve. Then, the App Store brought in a single-day sales record of US$386 million on New Year’s Day.

By Ian Horswill


Posted on January 9, 2020

Traditional stores may be not able to make the profits of old, and if the Apple App Store is a guide, it’s easy to see where the retail future lies.

Apple’s App Store set records for single-week and single-day sales over the holidays, the tech giant announced.

Apple App Store customers spent a record US$1.42 billion between Christmas Eve and New Year’s Eve. Then, the Apple App Store brought in a single-day sales record of US$386 million on New Year’s Day alone, a 20% increase over last year according to the company.

As of the third quarter of 2019, Android users were able to choose between 2.47 million apps, making Google Play the app store with biggest number of available apps. The Apple App Store was the second-largest with 1.8 million available apps for iOS.

Apple App Store

Apple shares closed at a record high after revealing its App Store spending figures. Apple rose as much as 2.4% after the company announced the record holiday sales figure. App Store developers have now taken in more than US$155 billion since the platform launched in 2008, Apple said. A quarter of those earnings came from the past year.

The high sales figures are proof consumers are happy to spend money on smartphone apps, as well as developers’ ability to make money from apps. Apple’s App Store brought in over US$54 billion in total sales in 2019, up 16.3% from 2018, while the Google Play Store made US$29.3 billion, an increase of 18.1%, reported Sensor Tower.

E-commerce giant Alibaba, from China, set a sales record on Singles Day, the world’s largest 24-hour shopping event on 11 November last year, when nearly US$30.5 billion of goods were purchased across its shopping platforms, a nearly 26% increase on last year’s figures.

Singles' Day, Apple App Store

To further illustrate that talk of a recession is overblown, retail sales in the US grew 3.4% over the Christmas and New Year period, according to Mastercard SpendingPulse.

Even in the UK, discount retailer Aldi said its holiday sales topped £1 billion (US$1.3 billion) for the first time in 2019, after the discount retailer added dozens of new stores and shoppers feasted on booze and meat deals.

The UK division of the German retailer said in a statement that sales for the four weeks to December 24 increased 7.9% compared to the same period the previous year. Aldi is the UK’s fifth biggest grocery chain.

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