Microsoft and Intel: Replace your four-year-old PC or laptop


Microsoft and Intel have unveiled new research that basically states that users with PCs or laptops that are older than four years should bin them and replace it with a new modern device.

The research by Techaisle, a data-driven global Server Message Block (SMB) information technology market research organisation, states that the cost of keeping a PC more than four years old is A$5,012 per device, which is greater than buying two or more new PCs. It is possible to buy a desktop PC for as little as $420 in Australia.

The study, which surveyed 415 SMB organisations in Australia, also revealed that a PC older than four years old is also 3.3 times more likely to undergo repairs, resulting in loss in productivity.

Technology is the productive engine for most SMBs in the region, especially where organisations rely heavily on their devices for their day-to-day tasks. However, 8 in 10 SMBs surveyed have PCs that are older than four years, which significantly increases maintenance costs,” said Neil Gordon, Director of Consumer and Devices Sales at Microsoft. “With budget constraints being the number one IT challenge among SMBs today, it’s important to consider technology strategies so that they can maintain costs, while safeguarding their organisation from newer digital risks.”

Increased security and reliability with a modern device

The study also revealed that in the last year alone, up to 67% of SMBs experienced PC security and data theft breaches, with only 22% of them actually reporting these attacks.

“To put it simply, old technology is not equipped to withstand the cybersecurity issues that are now the norm in the business world of today,” added Gordon. “Interestingly, our survey results showed virus’ or other malware attacks and identity theft are the biggest PC security concerns among our small business community. This tells us Australian SMBs are aware of how advanced cyber-attacks have become.”

Addressing business priorities with a modern device approach

The businesses involved in the study identified profitability as their top business priority, together with business growth and reducing operational costs. The study highlighted that SMBs are looking at IT as a response to address their business issues. The top IT priorities included investing in cloud solutions, PCs and mobility solutions.

“SMBs constitute over 97% of businesses in Australia and employ more than 40% of the workforce in the country. They are intricately linked to large businesses, government departments and educational institutions as both suppliers and customers. We believe that if SMBs adopt a modern technology strategy, they can empower workers with greater flexibility and the ability to work on-the-go,” said Joshua Carr, Retail Sales Manager, Intel.

Anurag Agrawal, CEO & Analyst, Techaisle, added: “Too often, we found SMB owners focus on short term costs and while in most cases this approach is absolutely valid, at times it can lead to situations that cost them more. The choice between maintaining older technology and replacing them with newer technology is one such area.

Microsfot and Intel also revealed the study showed that SMBs with newer technology:

  1. 68% felt that they were better able to secure and protect their business data on newer PCs
  2. 70% agreed that it has helped reduce overall maintenance costs
  3. 70% saw improved efficiencies due to new experiences powered by cloud and mobility solutions
  4. 71% agreed that a newer PC has made their staff more productive

“With the research highlighting the impact new technology can have on Australian small businesses, including better security and higher staff productivity, we encourage this community to think longer term about their strategic choices,” said Gordon of Microsoft.

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