McDonald’s Travis Scott promotion, it’s first since its 1992 campaign with Michael Jordan, has been such a success it is causing food shortages.
Travis Scott, the rapper, singer, songwriter, and record producer, and his Cactus Jack music label officially launched their partnership with McDonald’s on September 8 and it is meant to run for one month.
— TRAVIS SCOTT (@trvisXX) September 9, 2020
Demand for his US$6 deal – the staple McDonald’s meal of a Quarter Pounder with cheese, fries with BBQ sauce, and Sprite – has led to some McDonald’s locations temporarily running out of ingredients, USA Today first reported.
“No doubt, Cactus Jack sent you … A LOT of you. SO many of you,” McDonald’s said in a statement.
“In fact, it’s been so lit, some of our restaurants have temporarily sold out of some of the ingredients in the meal,” McDonald’s added. “We’re working closely with our suppliers, distributors and franchisees to resupply impacted restaurants as quickly as possible. Stay tuned and don’t worry, we’ve got more surprises from Cactus Jack coming soon.”
— Nice Kicks (@nicekicks) September 12, 2020
The demand for the Travis Scott promotion has been so intense that the combination food and drink package has to be ordered via the McDonald’s app from September 22.
McDonald’s US CMO, Morgan Flatley, and Vicki Chancellor, the franchisee who is the head of McDonald’s Operator’s National Advertising Fund, sent a memo to staff asking franchisees to ensure that their staff is aware of the viral trend and able to respond when customers come in using lingo relevant to Scott’s fandom.
“Various Travis Scott Meal marketing materials include the line, ‘Say Cactus Jack sent you’, leading some customers to say, ‘Cactus Jack sent me’ or other social-media-inspired variations including: ‘It’s lit, sickomode’, ‘The Fornite guy burger’ or ‘You know why I am here’ (while playing Travis Scott music),” the memo reads. “To reduce confusion, please make crew aware of these monikers or alternate ordering methods.”
Despite a share value plunge alongside the rest of the market when COVID-19 slammed the US economy in March and April, McDonald’s is now trading at the highest price its shares have seen during 2020.