Blend 17 is said to be a tribute to Vegemite inventor Cyril Callister, who is understood to have experimented with a number of different blends before settling on the spread that 'puts a rose in every cheek'.
Vegemite has launched a premium version of the much-loved Australian spread — and it’s called Vegemite Blend 17.
But you’ll have to be quick to get your hands on the limited-edition offering, as it is only releasing 450,000 of the 150 gram jars.
The Herald Sun describes it “as a richer, syrup-like spread that’s a touch sweeter with a more bracing finish than the original recipe… Those who like the consistency of Marmite will give this new version the thumbs up, though it remains unmistakably Vegemite.”
Vegemite returned to Australian ownership this year when dairy company Bega bought it from US food giant Mondelez International as part of a $460 million deal that also included other Kraft-branded products.
Blend 17 is said to be a tribute to Vegemite inventor Cyril Callister, who is understood to have experimented with a number of different blends before settling on the spread that ‘puts a rose in every cheek’.
Shoppers will have no trouble picking it out in the aisles — it’s gold packaging has not been missed by social media users (see below).
Many have suggested it is purely a marketing stunt to get people to pay close to double the price of the original Vegemite, and if so it’s a good one because it has created quite a buzz.
You vs the guy she tells you not to worry about #Vegemite pic.twitter.com/Aa8rNFM4yZ
— Nib Oswald (@niboswald) October 10, 2017
This #Vegemite looks like something Turnbull would pull out of his Harbourside mansion pantry claiming he’s just an ordinary bloke. #auspol pic.twitter.com/1DqrR1hNMp
— Jessica (@_jessticulate) October 10, 2017
Ok but why does the new #Vegemite look like it’s just emerged from the shadows of the 1930s Great Depression with a warning for us all pic.twitter.com/YDnmB3gKVa
— Zina Joy (@_zinacolada) October 11, 2017