Apple to offer subscription bundles with new iPhone

Subscription Bundles

Apple is reportedly set to unveil a range of subscription bundles when it launches its latest iPhone in October.

A number of different subscription bundles will be available, starting with a basic combination of Apple Music and Apple TV+, while more expensive bundles will add Apple Arcade, then Apple News+ at the next tier alongside extra iCloud storage for the tier above, according to Bloomberg.

The most expensive subscription bundles will reportedly include an as-yet unseen fitness subscription service from Apple. This will offer virtual classes and workouts accessible via an iOS app and on Apple TV, similar to services from Nike and Peloton.

Apple TV Plus, Nasdaq-100
Jennifer Aniston, Apple CEO Tim Cook and Reese Witherspoon at the global premiere of Morning Wars at Josie Robertson Plaza and David Geffen Hall, Lincoln Center for the Performing Arts in New York. Photo: Apple

Apple‘s subscription bundles will be marketed towards families, reported Bloomberg, and will work with Apple’s Family Sharing system, meaning each service can be accessed by up to six individuals.

The plan, named Apple One, is similar to Amazon’s Prime Video initiative, which for a subscription fee allows members access to TV stations and movies.

Streaming firms such as Disney, Netflix, Apple and Amazon spent a total of more than US$25 billion on new shows last year and are already engaged in a price war which could be turbocharged by Apple’s new bundle service.

Apple – whose programmes include The Morning Show, which stars Jennifer Aniston and Reese Witherspoon and is one of the most expensive series ever made with a reported US$300 million budget – has been aggressive in pricing its subscription products.

Netflix has nearly 193 million subscribers, Amazon has 150 million Prime Video members and Disney’s streaming subscriptions now top 100 million, including Hulu. Apple TV+ has 33 million subscribers and part of Apple’s services business which has revenues of $50 billion a year and generated higher sales than its MacBook computers, Apple Watches or iPads in the last quarter, The Telegraph reported.

Apple Music has an estimated 68 million customers, while Swedish music streaming provider Spotify has 138 million subscribers.

Apple provides one year’s free membership of Apple TV if you buy an eligible Apple product.

In Australia, Apple TV+ costs $7.99 a month, Amazon Prime Video $6.99 a month, Disney costs $8.99 a month, and Netflix costs $9.99 a month.

Apple’s services business already has revenues of $50 billion (£38 billion) a year and generated higher sales than its MacBook computers, Apple Watches or iPads in the last quarter.

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