McDonald’s turns to crispy chicken sandwiches as third quarter improves

McDonald's, Chris Kempczinski

McDonald’s has taken stock of its customers’ demands and with chicken sales growing faster than beef is to launch a Crispy Chicken Sandwich in the US early next year. McDonald’s, which revealed its third quarter finances on Monday, also revealed its core products, such as Big Mac and McNuggets, account for 70% of sales. It is planning to improve the taste of its burgers, like toasting the buns golden brown, and changing how they’re grilled. McDonald’s said it plans to take advantage of the strength of its drive-through lanes by…

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