The popularity of the Lamborghini Super SUV Urus resulted in almost 5,000 sales in 12 months, which is close to Lamborghini's total sales in 2018.

By Ian Horswill


Posted on January 17, 2020

Automobili Lamborghini has set another historic sales record with growth across the world.

With an increase of 43% from 5,750 to 8,205 cars delivered to customers globally, the Italian luxury sports car brand, owned by the Volkswagen Group, achieved sales growth for nine years in a row.

“The year 2019 was the most successful in our history. The team delivered another substantial sales increase, taking us to unprecedented historic highs. In only two years we more than doubled our sales numbers, a success that cannot be overrated,” Stefano Domenicali, Chairman and CEO of Automobili Lamborghini said in a media release. “This clearly proves the power of our brand and the quality and sustainability of our product and commercial strategy.”

“Our Super SUV Urus sold almost 5,000 units, a number that comes close to our total sales volume in 2018. With new content and new technologies our V10 and V12 super sports cars models retained their market success. Simultaneously we further increased our high brand awareness, especially with the younger generations, having multiplied our following on social media channels to more than 40 million. All this is a real team achievement and I would like to take this opportunity to thank every single Lamborghini team member for their inspiration and dedication to our brand, as well as our shareholder and group for their continued support.”

Lamborghini has 165 dealers serving 51 countries and Domenicali said all regions set a new sales benchmark in 2019 with the most rapid growth coming from the Asia Pacific region (66% increase with 2,162 vehicles sold). Lamborghini reported Europe, Middle East, Africa sold 3,206 vehicles (28% increase) and America 2,837 sales (45% increase).

The USA remains the largest single market for the brand, followed by China, Hong Kong and Macau (770), the UK (658), Japan (641), Germany (562), the Middle East (387), Canada (376) and Italy (370). All these markets increased deliveries substantially and marked national historic sales levels.

Lamborghini, V10 Lamborghini Huracán, introduced as Huracán EVO in 2019

Both super sports car model lines achieved a strong sales performance. Deliveries of the V12 Lamborghini Aventador with 1,104 units remain exceptionally robust. The V10 Lamborghini Huracán, introduced as Huracán EVO in 2019 with new design and enhanced technologies, sold 2,139 units.

In 2019, after just five years of production, a Lamborghini Huracán number 14,022 rolled off the assembly line, surpassing its predecessor the Gallardo that achieved the same volumes in 10 years, thus becoming the most successful Lamborghini of all time in terms of sales.

In its first full year of market availability the sales number of the Lamborghini Super SUV Urus increased by 182% from 1,761 in 2018 to 4,962 units sold in 2019.

The luxury sports car manufacturer is confident about the Fiscal Year 2020.

Looking to 2020, Lamborghini claims it retains “a confident outlook”, and reaffirmed its intention to develop hybrid variants for all next-generation super sports car models.

“Lamborghini remains confident in its overall outlook. In spite of increasing geopolitical uncertainties, upcoming US presidential elections and possible tariff challenges on a global and European level, the key economic denominators remain generally positive while less predictable. With continuing growth expected in the large economies around the world and due to its young and attractive product portfolio, Lamborghini expects further growth in new dimensions of both unit sales and turnover in the medium term,” the company said.

Looking to 2020, Lamborghini claims it retains “a confident outlook”, and reaffirmed its intention to develop hybrid variants for all next-generation super sports car models.

Read next: Guide to the world’s best luxury cars