Basketball Australia and the National Basketball League (NBL) have announced a new concept, 3x3 Hustle, which will bring professional 3-on-3 basketball to Australia.

By Daniel Herborn


Posted on January 25, 2018

Basketball Australia and the National Basketball League (NBL) have announced a new concept, 3×3 Hustle, which will bring professional 3-on-3 basketball to Australia.

Announced yesterday, the new format will include both men’s and women’s 3-on-3 tournaments. The events will be endorsed by FIBA, basketball’s global governing body.

It offers a pathway to the Olympics for participants, with 3-on-3 basketball being introduced into competition at the Tokyo Summer Olympics in 2020.

This form of basketball has several slightly different rules to the regular game, plus it’s played on a half-court with a smaller ball and a revised scoring system. The sport is lightning-paced, with a 12-second shot clock.

The 3×3 Hustle concept includes a 16-team ‘Pro Hustle’ and a number of events for amateur and street level players.

“This is an exciting time for Australian basketball,” says NBL Executive Chairman and Owner Larry Kestelman. “The sport is united and we are proud to be working with Basketball Australia to build what is a really exciting, entertaining and innovative initiative for basketball in this country.”

Basketball Australia Chair Ned Coten says 3×3 Hustle could be a game-changer for basketball.

“This is a major development for Australian sport. The 3×3 Hustle will open up basketball to a new group of players and fans who will embrace a fast, energetic and exciting form of the game.”

The 3×3 Hustle concept is the latest innovation for a sport which is experiencing a resurgence in Australia. Success stories like Ben Simmons’ eye-catching NBA rookie season and the victory of the Australian Boomers in the Asia Cup have increased interest in basketball.

The NBL has announced that the 2017/18 season is on track to set new records for attendance.

The season has also seen a number of firsts, including NBL teams travelling to the US to play NBA opponents. Last night, an NBL match was played at the Australian Open for the first time.

The women’s professional league, the WNBL, has also returned to television for the first time since 2015, with Fox Sports broadcasting selected regular season games as well as the finals series.

Despite its relatively low profile in Australia, 3on-3 basketball has been growing quickly internationally. Last year, entertainment executive Jeff Kwatinetz and rapper/actor Ice Cube launched BIG3, a high-profile new tournament featuring several retired NBA stars.