Donald Trump is expected to reveal the winners of his "dishonesty and bad reporting" awards on January 17, and comedians Stephen Colbert and Trevor Noah have done everything within their power to be recognised for leading the public astray.

Stephen Colbert, Samantha Bee and Trevor Noah are among the raft of high-profile comedians in the US going out of their way to make fun of the “fake news” awards Donald Trump has advertised on his Twitter account.

On January 2, Trump posted a tweet saying he would announce winners of his ‘Fake News Media’ awards, which he says pits news agencies against each other to determine who led the way in “dishonesty and bad reporting”, in a number of undisclosed categories.

The original release date was moved from January 8 to January 17, with the president citing “far greater” interest than what was initially anticipated, as the reason for the deferment.

The awards have since been dubbed ‘The Fakeys’ or ‘The Trumpies’ by late-night TV hosts, and Stephen Colbert wants one desperately.

The host of The Late Show on CBS has nominated himself for a number of invented categories, including ‘Fakest Dishonesty’, ‘Dishonestest Corruption’ and ‘Smallest Button’. He even took out a billboard in Times Square putting his name forward for consideration.

“Personally I’m excited for the most dishonest and corrupt media awards of the year or as we call them in the biz, ‘The Fakies’,” Colbert said on his show on January 3. “Because nothing gives you more credibility than Donald Trump calling you a liar.”

He then tweeted on the day Trump postponed his inaugural awards, saying: “The President didn’t hold his Fake News Awards today, and the fact I said he would is MORE PROOF I SHOULD WIN ONE!”

Bee of TBS’ Full Frontal, is also campaigning for recognition, targeting the “shrillest reporting” category.

Comedy Central’s The Daily Show got in on the act too, taking out a full page spoof ad in the New York Times putting forward its claims. The print features quotes like, “Political propaganda disguised as entertainment” — Breitbart News.

The Daily Show has also run ‘promotional’ videos which point out that its South African host Noah is “literally un-American”, and ask whether Colbert and Bee “can really be mistrusted”.

Asked about the awards on Tuesday, White House press secretary Sarah Huckabee Sanders said she had no information to report on what she billed a “potential event”.

And while the the late-night shows have been lobbying hard, CNN’s State of the Union would have strengthened its position as a lead contender after host Jake Tapper cut short his fiery interview with Trump advisor Stephen Miller on January 7.

A number of other news websites are making a last ditch effort to get on Trump’s radar, by reporting on the “Russian Collusion Hoax”.

Trump is yet to confirm whether the awards will go ahead in less than 24 hours time.