The Facebook ad, which depicts a black woman becoming a white woman after using a Dove product, has been pilloried on social media for being racist.

By Joe McDonough


Posted on October 9, 2017

Skincare brand Dove, has issued an apology over an advertisement that has been widely labelled as “racist”.

The Facebook ad, which depicts a black woman becoming a white woman after using a Dove product (as can be seen below), has been pilloried on social media. It is unknown how widely the image was circulated, but Twitter users have been quick to shame the brand as disrespectful

Dove, which is owned by multinational consumer goods company Unilever, made a two-sentence statement of regret on Twitter. It said: “An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.”

It’s quite an astounding error in judgment considering Dove’s website highlights its inclusiveness — “Dove believes that beauty is not one dimensional; it is not defined by your age, the shape or size of your body, the colour of your skin or your hair – it’s feeling like the best version of yourself.”